The Client always had the end goal of selling their company but there were four issues that needed to be solved before the sale of the company could happen.

The issues were that their profits were on a decline, the company had no strategic goals and management were still involved heavily in operations (key man risk). This resulted in an non-ideal situation for an acquisition and therefore low negotiating powers. The last issue was that the Client did not know how to exit the market.

GET needed to align the roles and responsibilities for management to take on the roles of sales, marketing and strategy role of the company.

By identifying underutilized assets and increasing sales and marketing performances, profits were expected to grow. Key man risks were reduced for operations so that management are more focused on the strategic direction of the company. This solved the first three issues.

To create an exit opportunity, GET needed to help the Client expand their business by performing due diligence on various market expansion options and made recommendations based on each activity return on investments.

During the course of the project, profit increased by 20% and management time involvement reduced to 4 hours weekly.

Management now have clearer strategic goals to expand their business, and have an option to exit their company to an attractive valuation.

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